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For Online Dating Services, a Bumpy Path to Love

For Online Dating Services, a Bumpy Path to Love

Maybe perhaps maybe Not people that are many heard about Spark Networks, but a lot more are aware of exactly exactly what it has: JDate, ChristianMingle and a number of other web web web sites like SilverSingles.com and BlackSingles.com.

JDate, specially, would appear to be one of many success tales of internet dating. Tall brand recognition. Tales about gladly married people whom came across on the webpage. And a year ago, aided by the purchase of JSwipe, it branched out into the Tinder-like market of users whom swipe left or directly to find love.

“Every Jew understands a person who understands somebody who met on JDate,” said Aaron younger, Spark’s vice that is former for company development and strategic partnerships.

But, as can sometimes function as the full situation with online daters on their own, all is certainly not exactly exactly just what it appears. Since 2011, Spark Networks was led by way of an array that is rotating of professionals — four over 5 years. It absolutely was additionally tangled up in an unsightly legal battle over the page J in JSwipe, and its own share price recently dropped to under a buck from a higher of $8.92 in might 2013.

In Spark sold 16 percent of its stock to the investment firm Peak6, laid off workers and closed its Israel office august.

But Brad Goldberg, president of Peak6 and Spark’s brand brand new board manager as of August, stated that through modernizing the company’s technology and centering on how exactly to effortlessly promote its two most commonly known web web sites — JDate and ChristianMingle — the business will adapt and “take advantageous asset of the changing industry landscape.”