Scruff, among the biggest gay dating apps on the planet, pulled every one of its programmatic marketing through the application and it is migrating totally to direct ad purchases. What exactly is prompting the change, and just what does it suggest for programmatic?
Problematic or programmatic? This is the concern.
The clear answer will vary centered on a companyвЂ™s specific requirements and user base, but Scruff, one of the biggest gay dating apps on the planet, answered that concern concisely through the week of Aug. 20: It pulled each of its advertising that is programmatic from software, and it is migrating totally to direct ad purchases.
вЂњi’ve been profoundly dissatisfied and skeptical about third-party advertising systems and programmatic advertisement sites for several, several years,вЂќ said Eric Silverberg, CEO, Scruff.